Trace Your Roots

Shining a Light on an invisible disease.

Roles: Art Direction + Design
Agency: Chernoff Newman

In order to show the path from farm to table, we launched the Taste Your Roots campaign for the South Carolina Department of Agriculture. Putting a face to the produce and products on your dinner plate encouraged South Carolinians to not only take an interest in SC produce – but to demand it.

MIRCI's new identity forces you to look at mental illness and the homless crisis rather than looking past it.  


Hey! There's More!


The Big SpectacleSolar Eclipse Video

Built Around YouB2B Campaign

Trace Your RootsSC Department of Agriculture Campaign

Norman MagazineNot Normal

I am INNOVATIONHealthcare Campaign

Soda Cap ConnectorTransit Branding

The Comfort of KnittingA Reflection of Comfort

GilletteWebsite Redesign