Soda Cap Connector

Shining a Light on an invisible disease.

Roles: Logo Design, Branding + Collateral Design
Agency: Chernoff Newman

Columbia, lovingly referred to as ‘Soda City,’ has three thriving downtown hubs – the Vista, Main Street and Five Points. The Soda Cap Connector is a portion of a long-envision planned that offers free ride service between the three to encourage students and professionals to utilize public transportation.

MIRCI's new identity forces you to look at mental illness and the homless crisis rather than looking past it.  


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