The Comfort of Knitting
Knitting is not a new culture, but has slowly become a lost art. Beginning as a necessity to provide warmth for family and friends, it eventually evolved into a therapeutic hobby for people of all backgrounds. Food, especially one's favorites, provides the same reflective comfort of knitting. In our exploration of the art of the yarn we conceptually reflected the beauty created when the human mind is at it's most comfortable state; full and nostalgic.
Knitting is not a new culture, but has slowly become a lost art. Beginning as a necessity to provide warmth for family and friends, it eventually evolved into a therapeutic hobby for people of all backgrounds. Food, especially one's favorites, provides the same reflective comfort of knitting. In our exploration of the art of the yarn we conceptually reflected the beauty created when the human mind is at it's most comfortable state; full and nostalgic.
Project was done at The Creative Circus.
Art Direction: Abby Pickus + Koynin Ayuba
Photography: Talia Day
More Work.
Viva TranslateUX + UI Design
Look of the DayUX + UI Design
Trike TrekProduct Launch Campaign
GotchaBranding
I am INNOVATIONHealthcare Campaign
House2HomeUX + UI Design
Kyle CarpenterBranding
Trace Your RootsSC Department of Agriculture Campaign
GilletteWebsite Redesign
Built Around YouB2B Campaign