Trike Trek
Trike Trek
Social Media Art Direction + Campaign Design
Social Media Art Direction + Campaign Design
Social Media Art Direction + Campaign Design
Sometimes our CEO Sean gives us some pretty ambitious tasks. We figured it was time to give one to him.
Sometimes our CEO Sean gives us some pretty ambitious tasks. We figured it was time to give one to him.
We challenged Sean to go 900+ miles from where Gotcha began in Tallassee, FL all the way to Austin — on a trike. The marketing team tagged along to share the trek in real time and build buzz about the trike before SXSW. A film crew came along to document the experience and cut together a short doc to be screened during the festival at our own event.
We challenged Sean to go 900+ miles from where Gotcha began in Tallassee, FL all the way to Austin — on a trike. The marketing team tagged along to share the trek in real time and build buzz about the trike before SXSW. A film crew came along to document the experience and cut together a short doc to be screened during the festival at our own event.
The
Documentary.
After 7 days of trekking through southern backroads, we edited together a short doc
to premiere at our own event during SXSW.
After 7 days of trekking through southern backroads, we edited together a short doc to premiere at our own event during SXSW.
After 7 days of trekking through southern backroads, we edited together a short doc to premiere at our own event during SXSW.
After 7 days of trekking through southern backroads, we edited together a short doc to premiere at our own event during SXSW.
After 7 days of trekking through southern backroads, we edited together a short doc
to premiere at our own event during SXSW.
Trike Trek trailer with the grid design
Trike Trek trailer with the grid design
Trike Trek trailer with the grid design
It's All
Modular.
This campaign utilized numerous marketing tactics so I created a modular grid system for the Trike Trek designs to live in.
This campaign utilized numerous marketing tactics so I created a modular grid system for the Trike Trek designs to live in. This campaign utilized numerous marketing tactics so I created a modular grid system for the Trike Trek designs to live in.
24”x 36” Posters
24”x 36” Posters
24”x 36” Posters
The grid layout was used in all of our branding materials including printed posters to the Trike Trek microsite.
The grid layout was used in all of our branding materials including printed posters to the Trike
Trek microsite.
To get the word out we hung posters all over the city as well as handing out coasters, stickers, koozies, and flyers all around Austin.
To get the word out we hung posters all over the city as well as handing out coasters, stickers, koozies, and flyers all around Austin.
To get the word out we hung posters all over the city as well as handing out coasters, stickers, koozies, and flyers all around Austin.
Posters in an Austin alleyway
Posters in an Austin alleyway
Posters in an Austin alleyway
Trike Trek coasters
Trike Trek coasters
Follow the
Ride Live.
The entire journey to Austin was also documented in real time through our social media channels and website.
The strategic mix of social media content increased engagement, shown to more than 1 million sets of eyes, and saw an increase of 1,351% in link clicks when compared to the previous two weeks.
Social Media Highlights
Social Media Highlights
“Move over Lime & Bird, this leaning electric trike could be the next new thing.”
“Move over Lime & Bird, this leaning electric trike could be the next new thing.”
The
Event.
The trek concluded at our Trike Trek Test Track event nextdoor to SXSW. People came by to test out Gotcha’s line of mobility products and take a spin on the Trike. They also enjoyed some snacks and beers while watching the premiere of the short documentary that we filmed during our week on the road.
The trek concluded at our Trike Trek Test Track event nextdoor to SXSW. People came by to test out Gotcha’s line of monility products and take a spin on the Trike. They also enjoyed some snacks and beers while watching the premiere of the short documentary that we filmed during our week on the road.
“While other companies focus more holistically on the brand in their marketing, Gotcha’s documentary feels far more personal.”
“While other companies focus more holistically on the brand in their marketing, Gotcha’s documentary feels far more personal.”
“While other companies focus more holistically on the brand in their marketing, Gotcha’s documentary feels far more personal.”
The
Coverage.
During and after the event, our little adventure got some attention.
During and after the event, our little adventure got some attention.
During and after the event, our little adventure got some attention.
114+
MEDIA IMPRESSIONS
$78K+
PUBLICITY VALUE
104
104
MEDIA HITS
Client: Gotcha
Chief Marketing Officer: Anne Morgan
Creative Director: Paul Dunbar
Copywriter: Adam Hansen
Design + Social Art Direction: Abby Pickus
Director of Photography: Brian Hollars
Video + Editing: Taylor Ellis
Social Media: Michael Stettner
Press + Media: Caroline Passe
Client: Gotcha
Creative Director: Paul Dunbar
Copywriter: Adam Hansen
Design + Social Art Direction: Abby Pickus
Director of Photography: Brian Hollars
Video + Editing: Taylor Ellis
Social Media: Michael Stettner
Press + Media: Caroline Passe
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